

All of the colour, none of the bleach. Transform your head to a glossy, deep cherry shade with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.
Works on dark hair or light hair
For use on undyed hair
For all hair types
Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!
Developed by fashion hair royalty Alex Brownsell and her team of colour experts, this kit pairs salon-quality pigments with custom strength developing lotion to lighten and colour at the same time, giving you seriously impressive results even on dark hair. The pioneering vegan formula contains Cocamide and Sea Silk to nourish and strengthen strands for dimensional colour without compromising hair health. The kit also comes with a specially formulated post colour treatment ‘Keep it Sealed’ to seal the cuticle and lock colour in place, leaving hair incredibly shiny and silky soft.














One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time colouring, you'll need at least two kits.
CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. INGERIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ethanolamine, Ammonium Hydroxide, Cetearyl Alcohol, Sodium Sulfite, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Ascorbic Acid, 2-Methyl-5-Hydroxyethylaminophenol, Trisodium HEDTA, 4-Amino-2-Hydroxytoluene, 5-Amino-6-Chloro-o-Cresol, Dipropylene Glycol, p-Aminophenol, Hydrolyzed Rhodophyceae Extract, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Hexamethylindanopyran, Limonene, Linalool, Hexyl Cinnamal, Linalyl Acetate, Citrus Aurantium Peel Oil, Geraniol.
COLOUR BOOSTER 3 ml / 0.1 fl. oz. INGREDIENTS: Aqua (Water), Basic Red 51, Hydroxyethylcellulose, Sodium Benzoate, Citric Acid.
GO LIGHTER DEVELOPING LOTION 30 VOL | 9% 60 ml / 2.03 fl. Oz. INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.
KEEP IT SEALED CONDITIONER 20 ml / 0.68 fl. Oz. INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

VOORBEREIDING: Zorg ervoor dat het haar schoon, handdoekdroog en ontward is. Voor extra levendigheid aanbrengen op schoon, droog haar.
VERDEEL HET HAAR Verdeel het haar in 4 delen en zet vast.
MENGEN Meng de tube Conditioner Color met de Go Lighter Developing Lotion.
AANBRENGEN Neem dunne plukjes haar en breng de kleur aan.
VERZADIG Bedek elk deel.
ONTWIKKELEN Laat de kleur intrekken volgens de bijgeleverde instructies.
SHAMPOO Was de kleur uit.
CONDITIE Breng Seal The Deal Conditioner aan.



May 17, 2026
Obsessed with the result!!!!
Obsessed with the result!!!!
May 11, 2026
Amazing it’s so vibrant
I’m very happy with this and will 100% be purchasing again I’ve wanted my hair a certain colour for a while and struggled to be happy with it now I’m amazed!!
May 4, 2026
Wonderful
I love it I never had such a good red

March 29, 2026
Cherry Cola subtle dark red pretty
This hair dye helped me achieve the exact color I was searching for. My hair is naturally a dark color and I didn't want to bleach it. I wanted a subtle dark red color which would shine in natural light. Thanks to the Cherry Cola Permanent Kit now my hair looks exactly like I imagined it. So glad to have bought it, I definitely will buy again.
March 23, 2026
The colour was as desired :)
My barber recommended the brand and I was not disappointed, the coulour was how I envisioned.

