

A bleach and tone routine for warm blonde hair while protecting your texture.
Our white clay bleaching powder lightens curly and coily hair without compromising its condition.
Then add Champagne Super Toner to neutralise brassy yellow shades and create a golden finish or base for adding colour. Pop a bottle for your hair!
Clay bleach for slower, safer lightening
Lightens hair up to 6 levels
Controlled but impressive lift
Clay Bleach Kit - 13 VOL | 4% Developing Lotion - Formulated for curly, coily and fine hair types
Soft champagne semi-permanent toner. Banishes yellows to create a creamy blonde!
All purpose bleach kit made with clay bleaching powder. Forms a shield around your hair as it lightens, helping process more efficiently. Lower volume peroxide delivers a controlled lift with less compromise to your hair's condition or curl pattern. Best for coily or fine hair!
Add a golden blonde finish to your hair with our Champagne Super Toner Kit.





2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 80ml 2 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves 1 x instruction leaflet Use with Bleach London Toning Kits (sold separately ) to neutralise brassy tones and create perfect blonde finish.
1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves
One kit covers root regrowth and very short hair up to 2cm (2/3 inch) long. If your curl pattern is very tight, refresh your roots every 8-10 weeks. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
Clay Bleaching Powder Ingredients: Kaolin, Sodium Silicate, Ammonium Persulfate, Potassium Persulfate, Paraffinum Liquidum (Mineral Oil), Hydrolyzed Wheat protein, Disodium EDTA, Hydroxyethylcellulose, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Silica, Xanthan Gum Developing Lotion 4% | 13 VOL Ingredients: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. Reincarnation Mask Ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
COLOURANT: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Polysilicone-18 Cetyl Phosphate, Ethanolamine, Carbomer, Sodium Sulfite, Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Protein, Bisabolol, Toluene-2,5-Diamine Sulfate, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata Gum, Resorcinol, Sodium Benzoate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
DEVELOPING LOTION: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate.
REINCARNATION MASK: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
April 6, 2026
Doesn't damage my hair
It works well and leaves my hair in good shape. But my dark brown hair never goes lighter than light copper though (maybe I'm too scared to leave the product longer ?)
November 14, 2025
Awesome! Used it on my
Awesome! Used it on my own with a toner on my 3C curls. My hair looks fab!
September 25, 2025
Low and Slow kit
I have used this product a few times now and loved it! It feels more gentle than some other brands I’ve used but the results are always stunning! I would also like to say that this company not only offer great hair products but their customer service team are incredible! Well done Bleach London a job well done this week!!
July 10, 2025
Really good
As described. It's not harsh to the hair and lightens perfectly.
November 15, 2024
Great for roots
Amazing product! I can Bleach my roots without frying them, hair feels like my hair still. Soft and shiney. I have had no breakage. I have mid brown hair, it is thin and fine.
AS SEEN ON @BLEACHLONDON

