Blonde Reincarnation Routine

Bond-Restoring Shampoo and Mask for blondes

(33)

Reincarnation Shampoo & Conditionerimage

Reincarnation Shampoo & Conditioner Deluxe Miniimage

Blonde & Strong!

This purple power couple neutralises brassy tones and restores two types of bonds, leaving your blonde bright, strong and healthy.

Ammonia-free, Paraben-free, vegan and Peta-Approved
Doesn't contain bleach or hydrogen peroxide
Developed by professionals for instant and long-term results

Purple Reincarnation Mask 200ml

Nourishing purple mask with bond restoring technology

Purple Reincarnation Shampoo 300ML

Purple shampoo with bond restoring technology 300ml. Strengthen and brighten blonde hair

What it does

Developed with bond restoring technology to strengthen hair whilst gently neutralising brassy tones Purple Reincarnation Shampoo and Conditioner are made with Creatine to build electrostatic bonds, as well as Wheat Microproteins and Amino Acids to help fortify and nourish hair from within. Suitable for every wash, keeping your blonde healthy and bright without creating colour buildup that can make hair look dull and feel dry.

What You Get

Suitable for all hair types

No matter the texture or density

Vegan and PETA-approved

Formulated without bleach, peroxide, PPD or ammonia

A gentle, conditioning dye

Purple Reincarnation Mask 200ml

1x bottle of toning hair mark 200ml

Purple Reincarnation Shampoo 300ML

1x bottle of toning shampoo 300ml

Purple Reincarnation Mask 200ml

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetrimonium Chloride, Glycerin, Octyldodecanol, Sodium Benzoate, Isopropyl Alcohol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Lactic Acid, Lauryl Pyrrolidone, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Butylene Glycol, Trideceth-12, Polyamide-2, Helianthus Annuus (Sunflower) Seed Extract, Acid Violet 43, Phenoxyethanol, Saccharomyces/ Copper Ferment, Saccharomyces/ Magnesium Ferment, Saccharomyces/ Silicon Ferment, Saccharomyces/ Zinc Ferment, Saccharomyces/Iron Ferment, Disodium EDTA, Potassium Sorbate, Leuconostoc/Radish Root Ferment Filtrate, Linalool, Benzyl Salicylate, Coumarin.

Purple Reincarnation Shampoo 300ML

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, Creatine, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Acid Violet 43, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrolyzed Wheat Protein, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Arginine, Coumarin, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.

Reviews

5.0

Average score from a total of 33 reviews of all products in this set

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Page 1 of 3

April 2, 2026

Reliably good

Great to see this product in purple to do a bit of toning alongside nourishing!

Lee R.

Hair Type: Wavy Natural Hair Color: Dark brown

December 12, 2025

dreamy

this is my favourite conditioner. it leaves my hair SO soft, helps drfine curls and completely banishes brass. the smell is much nicer than most conditioners too. the ingredients are about 60% synthetic/petrochemical derived which i don't love.

j s.

Hair Type: Wavy Natural Hair Color: Dark brown

October 10, 2025

Works well

I love this product. Just takes the yellow out of my bleached hair

Jane H.

Hair Type: Straight Natural Hair Color: Blonde

August 5, 2025

effective

Much silkier after

Jennifer W.

Hair Type: Straight Natural Hair Color: Dark brown