This purple power couple neutralises brassy tones and restores two types of bonds, leaving your blonde bright, strong and healthy.

Reincarnation Purple Shampoo and Mask have been developed for use on every wash day without pigment buildup that can make hair dull and dry. With ingredients that restore both electrostatic and protein bonds to strengthen the hair from within, as well as hair-loving Amino Acids, Hydrolyzed Wheat Proteins, Sunflower Seed Oil, and more, which deeply nourish hair, leaving it smooth and silky soft. Your new blonde routine is here.

• Ammonia-free, Paraben-free, vegan and Peta-Approved

• Doesn't contain bleach or hydrogen peroxide

• Developed by professionals for instant and long-term results