Platinum Blonde Toning Set
White Toner / Purple Reincarnation Shampoo. Refresh and maintain the perfect platinum blonde hair at home by neutralising brassiness.Maintain your salon perfect icy blonde at home with BLEACH LONDON Ice Blonde Maintenance Set, with easy step-by-step guides. Apply White Toner Kit on bleached hair to remove brassiness. Use Reincarnation Purple Shampoo on wash days to keep your blonde bright without product build up. Reincarnation Purple Shampoo has bond restoring ingredients for healthy hair.
30th May 2025
Amazing!!!!
The only purple shampoo I use.
Hair Type: Wavy
Natural Hair Color: Blonde
21st May 2025
Effective
Overall great
Hair Type: Straight
Natural Hair Color: Mid to light brown
2nd April 2025
Best purple shampoo
Does not dry your hair like other purple shampoo excellent to do away will yellow brassy hair
Hair Type: Straight
Natural Hair Color: Mid to light brown
21st February 2025
It works well on my
It works well on my long grey hair.
Hair Type: Wavy
Natural Hair Color: Grey
21st November 2024
Great product
Loved my very first purchase with bleach
Hair Type: Straight
Natural Hair Color: Black
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