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White Toner Kit

Semi-permanent toner for an icy platinum finish.
4.0 (289 reviews)
What it does

White Toner deposits semi-permanent blue-based colour into bleached strands to neutralise brassy yellows and create a pristine icy blonde finish or a first layer for cool, sharp colour on top.

Who it's for

Our gentle, ammonia-free White Toner works best on pale yellow bleached blonde hair (any type!).

If your bleached hair is darker, you'll probably end up with a creamy blonde.

The best way to check the colour your hair will go is with a strand test.

You must also do a skin sensitivity test before using it

What's included

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves

4.0
Average score from 289 reviews
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REVIEWS
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22nd February 2025

Nice

Nice

Svetlana A.

Hair Type: Curly

Natural Hair Color: Mid to light brown

18th September 2024

White toner kit

The kit from the store was better :(

Scarlett S.

Hair Type: Wavy

Natural Hair Color: Grey

13th November 2023

Perfect Shade

I am a senior and color the front of my short hair. This is just what I was looking for and have continued to use it now for years. Thank you Bleach London.

Carol S.

Hair Type: Wavy

Natural Hair Color: Grey

18th April 2022

best toner ever !

I used the toner after using the total bleach box to take away the brassy color left from lightening his super dark hair. It worked so well! It was the perfect cool blonde to work with to apply the sky blue color on top. It really did turn the tips of his hair white too lol

Saviaivas

18th April 2022

Toner!

Toner is so great! I even prefer it over color sometimes. it really evens out the bleach and makes it look so much better. I wish I had more to try again in a few weeks.

Lp23

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