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White Toner deposits semi-permanent blue-based colour into bleached strands to neutralise brassy yellows and create a pristine icy blonde finish or a first layer for cool, sharp colour on top.
Our gentle, ammonia-free White Toner works best on pale yellow bleached blonde hair (any type!).
If your bleached hair is darker, you'll probably end up with a creamy blonde.
The best way to check the colour your hair will go is with a strand test.
You must also do a skin sensitivity test before using it
1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves
October 16, 2025
Yes!
I hope they never stop making this.
Corinna B.
Hair Type: Straight
Natural Hair Color: Mid to light brown
February 22, 2025
Nice
Nice
Svetlana A.
Hair Type: Curly
Natural Hair Color: Mid to light brown
September 18, 2024
White toner kit
The kit from the store was better :(
Scarlett S.
Hair Type: Wavy
Natural Hair Color: Grey
November 13, 2023
Perfect Shade
I am a senior and color the front of my short hair. This is just what I was looking for and have continued to use it now for years. Thank you Bleach London.
Carol S.
Hair Type: Wavy
Natural Hair Color: Grey
April 18, 2022
Toner!
Toner is so great! I even prefer it over color sometimes. it really evens out the bleach and makes it look so much better. I wish I had more to try again in a few weeks.
Lp23
AS SEEN ON @BLEACHLONDON

