Total Bleach
Our original bleach kit, made with the same formulation trusted by Alex Brownsell and her team of bleaching experts for over 15 years! Lifts and lightens hair, pulling out natural colour pigments quickly and evenly for a perfect blonde base. Total Bleach comes with everything you need for the perfect blonde base: Professional standard dust-free Bleaching Powder, Developing Lotion for maximum lightening, easy-to-use instructions, gloves and a serving of our trusty Reincarnation Mask to strengthn, hydrate nad nourish your hair after bleaching.
Ultra-powerful lightening
Lightens hair up to 7 levels
For all hair types
Our bleach kitare made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed! Follow bleach with toner for an even finish.
April 8, 2026
Great
Works a treat
February 12, 2026
Great quality
Ive used a few different bleaches before but this is by far my favourite
December 22, 2025
Dye
Amazing, coloured my hair like a treat
December 18, 2025
FAB
Absolutely stunning, I went from jet black hair to bright red in 1 day
November 9, 2025
great bleach!
instructions were super helpful and the product itself worked like a treat! i took a (knowing) risk by attempting to bleach over old permanent dye, and it turned out far better than i expected! i tried only two kits which wasn't quite enough for my hair, but i was pre warned. if you’re not quite sure, get more than you think!
AS SEEN ON @BLEACHLONDON
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