Platinum

Name: Pro Blonde Platinum Kit
Brand: Bleach London
SKU: 70700214
Price: 26.00 GBP
Availability: InStock
Rating: 4.69 (26 reviews)

Complete Lightening Kit

(26)

Ultimate All In One Package to lighten and tone your hair.

Contains: Professional standard lightener, toning gloss and nourishing mask.
Lightener lifts hair up to 7 levels
Toning gloss with advanced anti-brass technology & 7.5 VOL developing lotion for ultimate colour vibrancy.
Deep conditioning treatment with antioxidants and peptides for lasting strength and shine.

What it does

This product is only for use on healthy, undamaged virgin hair. The best way to check the colour your hair will go and how it'll feel after using this kit is with a strand test.

What You Get

2 x BLEACHING POWDER SACHETS 25 g / 0.88 oz. 1 x 30 VOL / 9% DEVELOPING LOTION BOTTLE 80 ml / 2.71 fl. oz. 1 x TONING GLOSS TUBE (MIX 1:2) 40 ml / 1.35 fl. oz. 1 x 7.5 VOL / 2.25% DEVELOPING LOTION BOTTLE 80 ml / 2.71 fl. oz. 1 x REINCARNATION MASK SACHET 15 ml / 0.51 fl. oz. 2 x PAIRS OF GLOVES 1 X INSTRUCTION LEAFLET 1 X IMPORTANT INFORMATION LEAFLET

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.

BLEACHING POWDER INGREDIENTS: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Magnesium Carbonate, Paraffinum Liquidum (Mineral Oil), Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Tetrasodium EDTA, Sodium Lauryl Sulfate. 30 VOL | 9% DEVELOPING LOTION INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate Acid, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. TONING GLOSS COLOUR INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Cetearyl Alcohol, Sodium Sulfite, Parfum (Fragrance), Ascorbic Acid, Trisodium HEDTA, Toluene-2,5-Diamine Sulfate, Dipropylene Glycol, Resorcinol, Hydrolyzed Rhodophyceae Extract, m-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Amino-2-Hydroxytoluene, Citrus Aurantium Peel Oil, Geraniol, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate. 7.5 vol | 2.25% DEVELOPING LOTION INGREDIENTS: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes.

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Reviews

4.7

Average score from 26 reviews

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Page 1 of 6

April 30, 2026

Incredible product.

Maya S.

Hair Type: Wavy Natural Hair Color: Dark brown

November 22, 2025

True to the claims

The colour was true to rge picture kn the box. The amount of courant in the box was true to the amount of hair it could cover and I have no doubt going forward with this brand that I can buy the exact amount of boxes for my hair length without worrying.

Alex W.

October 30, 2025

Bleach

Used on dyed black hair and worked amazing I managed to take my underneath and turn it blonde smells abit strong but it's bleach lol so expected but I used oil which prevented my hair from being damaged but the bleach worked on my black hair needed a toner and a blonde hair dye

Habiba F.

October 13, 2025

Great and effective

Great product. Achieved nice results for blonde hair . Received in secure package and enough product for highlights for long hair. Used toner after . Colour nice and blonde as I wanted. Scent not that bad too . I think I will buy this for my next time too .

Kathryn G.

October 13, 2025

Works well!

This is such a great hair dye. It comes with full instructions mask bleaching powder colorant and lotion. I really think this is worth the money because it leaves your hair nice and blonde without the yellow undertones. It works well I do recommend a patch test first because hair is all different. The bleach goes along way. I even managed to share with my brother because I had two boxes. I like to do section highlights but my brother likes to do full headlights. Overall this is a brilliant brand and they are one I can trust for good results.