

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (40 vol | 12%) 1 x sachet of Reincarnation Mask 15ml 1 x pairs of plastic gloves
1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves
1x bottle of 150ml semi-permanent hair dye
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
One kit covers root regrowth and short hair. If your hair's long, thick or it's your first time toning, you'll need at least two kits.
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ammonia, Cocamide MEA, Ceteth-2, Ascorbic Acid, Dimethicone, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite. Contains Ammonia.
DEVELOPING LOTION (40 vol | 12%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Acid, Tetrasodium EDTA.
REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
Colorant: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Phenoxyethanol, Parfum (Fragrance), Caprylyl Glycol, Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, 4-Amino-3-Nitrophenol, Mica, CI 77891/Titanium Dioxide, 2-Amino-3-Hydroxypyridine, Glycerin, Hydroxyethyl-2-Nitro-p-Toluidine, 4-Amino-m-Cresol, Bisabolol, 2-Amino-6-Chloro-4-Nitrophenol, Toluene-2,5-Diamine Sulfate, Sodium Chloride, Trisodium HEDTA, Ethylhexylglycerin, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, 2-Methyl-5-Hydroxyethylaminophenol, Hippophae Rhamnoides Fruit Extract, 2-Methylresorcinol, Resorcinol, Sodium Sulfite, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol, Geraniol, Hexyl Cinnamal, Limonene, Linalool. Developing Lotion SCA: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. Reincarnation Mask: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.



March 25, 2026
Work really well on Virgin hair
It work amazing on my vingin hair but on my colored hair light red it didn’t work just lighten a bit
March 8, 2026
easy to use
very useful for dyeing my hair at home
August 30, 2025
tried this on virgin dark
tried this on virgin dark brown hair, it lifted pretty well i gave it 2 goes and got a good caramel blonde tone!
August 14, 2025
Easy reliable works
I love using this on new hair growth. It does a great job gently.
July 15, 2025
Effective
As in colour my hair alot i try ro avoid bleach whenever possible. I was very very impressed with how much this product lightened my hair
AS SEEN ON @BLEACHLONDON

