The powerful Reincarnation formula repairs bonds and prevents damage, leaving your hair stronger and healthier. Reincarnation Purple Shampoo neutralises brassy tones in your blonde hair while strengthening the electrostatic bonds. The nourising Hair Elixir Oil adds shine and reduces frizz. This power trio also includes powerful ingredients like Amino Acids, Wheat Proteins, and more, which deeply nourish hair, leaving it smooth and silky soft.

• Ammonia-free, Paraben-free, Vegan, and PETA approved

• Doesn't contain bleach or color

• Developed by professionals for instant and long-term results

• Independently tested and certified (TriPrinceton)