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No Bleach Bleach is a persulfate-free high lift tint (permanent dye) that can take hair up to five shades lighter.
It's a great alternative for anyone who doesn't need the strong lifting power of a bleach.
No Bleach Bleach is for all hair types.
Use it on light brown or dark blonde hair for a warm blonde base pr on darker browns for a rich coppery tone.
The best way to check the colour your hair will go and how it'll feel after using No Bleach Bleach is with a strand test.
You must to a skin sensitivity test before using the product.
1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (40 vol | 12%) 1 x sachet of Reincarnation Mask 15ml 1 x pairs of plastic gloves
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
2nd June 2025
Love it
It's good, I'd order again in the future.
Kayla S.
Hair Type: Curly
Natural Hair Color: Blonde
31st March 2024
didn’t work on medium brown hair
this did not work on me AT ALL. sad :( i have medium-dark brown hair, medium thickness, wavy i got both the bleach and the champagne toner and would love my money back 💜 please
Saraswathi S.
Hair Type: Wavy
Natural Hair Color: Dark brown
21st June 2025
love love love
brilliant product, got my hair incredibly light despite being previously dyed dark, and left me with little to no damage at all
macy m.
Hair Type: Curly
Natural Hair Color: Strawberry Blonde
2nd June 2025
Love it
It's good, I'd order again in the future.
Kayla S.
Hair Type: Curly
Natural Hair Color: Blonde
21st April 2025
No bleach bleach
Has the extra benefit of being environmentally sustainable and eco and animal friendly. Does the job without damaging your hair or having a foul smell.
Ashleigh L.
Hair Type: Straight
Natural Hair Color: Auburn
AS SEEN ON @BLEACHLONDON