No Bleach Bleach

Permanent high lift tint.
(65)

Bleach without the... bleach? No Bleach Bleach is our high lifting permanent colour kit for a persulfate-free bleach alternative, helping you get a lighter, brighter blonde with less damage and scalp irritation. Great if you have virgin light brown to dark blonde hair and want to avoid using bleach. Our No Bleach Bleach kit comes with everything you need to create a brighter blonde: High lift permanent colour, 40 VOL | 12% developing lotion, easy-to-use instructions and our trusty Reincarnation Mask.

  • Gentle lightening without bleach

  • Professional standard

  • Lightens hair up to 5 levels

  • For all hair types

What it does

Your choice of bleach kit depends on your hair and desired lift and colour. The best way to check the colour your hair will go and how it'll feel after using is with a strand test. Check out our bleach, tone and color guides here

What You Get
 
What's in the box

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (40 vol | 12%) 1 x sachet of Reincarnation Mask 15ml 1 x pairs of plastic gloves

How much one kit covers

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.

Ingredients

COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ammonia, Cocamide MEA, Ceteth-2, Ascorbic Acid, Dimethicone, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite. Contains Ammonia.

DEVELOPING LOTION (40 vol | 12%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Acid, Tetrasodium EDTA.

REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

How to use it
  1. SECTION Divide hair into 4 quarters & secure

  2. MIX Mix up the bleach!

  3. SLICE & APPLY Take thin slices of hair & paint on the bleach

  4. SMOOSH! Coat every strand

  5. DEVELOPMENT TIME Fine and/or curly/coily hair: 20-30 minutes Thick hair: 40-45 minutes

  6. SCRAPE TEST Check the hair has lightened enough with regular scrape tests

  7. RINSE AND CONDITION Rinse thoroughly, shampoo twice and then condition with Reincarnation Mask. NEXT STEP >>> TONE!

Reviews
4.2
Average score from 65 reviews
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Page 1 of 13

March 25, 2026

Work really well on Virgin hair

It work amazing on my vingin hair but on my colored hair light red it didn’t work just lighten a bit

Lina M.
Hair Type: Wavy  Natural Hair Color: Mid to light brown

March 8, 2026

easy to use

very useful for dyeing my hair at home

Charlotte F.
Hair Type: Wavy  Natural Hair Color: Mid to light brown

August 30, 2025

tried this on virgin dark

tried this on virgin dark brown hair, it lifted pretty well i gave it 2 goes and got a good caramel blonde tone!

Lynsey M.
Hair Type: Curly  Natural Hair Color: Dark brown

August 14, 2025

Easy reliable works

I love using this on new hair growth. It does a great job gently.

Janey L.
Hair Type: Wavy  Natural Hair Color: Dark brown

July 15, 2025

Effective

As in colour my hair alot i try ro avoid bleach whenever possible. I was very very impressed with how much this product lightened my hair

Sian M.
Hair Type: Wavy  Natural Hair Color: Mid to light brown
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