Fade To Grey

Bleach and Fade To Grey Toner: Everything you need for a smoky grey finish or even base for adding colour.

(556)

Two steps to charcoal grey hair at home. Lighten virgin locks with Total Bleach, then add Fade To Grey Toner to neutralise brassy yellow shades and create a cool finish or base for adding colour. It's never too early to go grey...

Professional standard ultra-powerful lightening.
Lightens hair up to 7 levels
Conditioning toning gloss

Fade To Grey Toner Kit

Charcoal grey semi-permanent toner

Total Bleach Kit

Our original Bleach Kit - 30 VOL | 9% Developing Lotion - Suitable for all hair types

What it does

Step 1: Bleach - Lift your hair to a blonde base for adding colour.

Step 2: Tone - Neutralise brassiness and add a cool ashy finish to your hair.

Base

Result

Base

Result

What You Get

Reincarnation Mask

Strengthens, hydrates and nourishes hair in just 20 minutes!

Suitable for all hair types

No matter the texture or density

Vegan and PETA-approved

Fade To Grey Toner Kit

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pairs of plastic gloves

Total Bleach Kit

2 x sachet of bleaching powder 25g 1 x bottle of developing lotion (30 vol | 9 %) 1 x sachet of our bond-restoring Reincarnation Mask 15ml 1 x pair of plastic gloves

Fade To Grey Toner Kit

Total Bleach Kit

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.

Fade To Grey Toner Kit

COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Cocamide MEA, Ethanolamine, Polysilicone-18 Cetyl Phosphate, Carbomer, Sodium Sulfite Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Toluene-2,5-Diamine Sulfate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Proein, Bisabolol, Sodium Chloride, Trisodium HEDTA, m-Aminophenol, Boswellia Serrata Gum, Resorcinol, 2-Methylresorcinol, 2,4-Diaminophenoxyethanol HCl, Sodium Benzoate, 2-Amino-3-Hydroxypyridine, 5-Amino-6-Chloro-o-Cresol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Total Bleach Kit

BLEACHING POWDER ingredients: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Magnesium Carbonate Hydroxide, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.

DEVELOPING LOTION (30vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.

REINCARNATION MASK ingredients: Aqua (water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Products You'll Love

Reincarnation Mask XL

Reviews

4.5

Average score from a total of 556 reviews of all products in this set

Read reviews for:

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Page 1 of 8

August 15, 2026

Silver fox

Great conditioned hair

Miss P.

Hair Type: Curly Natural Hair Color: Mid to light brown

November 8, 2025

Works Great 2 neutralize into grey tones

We used it on a very dark blonde/ light brown base to get rid of the yellowish/orange warm tone the hair had. Sadly it’s only a toner & u need the fade 2 grey conditioner & shampoo 2 maintain it. Would be nice to have a permanent version

Tabea-Sophie N.

Hair Type: Straight Natural Hair Color: Mid to light brown

March 31, 2025

Lasts longer than most toners

All good used multiple times before

Patricia S.

Hair Type: Straight Natural Hair Color: Light Blonde

December 24, 2024

Amazing colour results!

Love it!! Just what I needed to easy the transition to grey. Please don’t discontinue this product it is amazing!! I tried SO many different toners and this product is the only one that has toned down my orange tones. My hair looks so much healthier. Thank you 🙏🏾

Cecilia T.

Hair Type: Wavy Natural Hair Color: Dark brown

April 21, 2024

Amazing result

Put on week old bleached hair and perfect steel /grey colour quite dark but don't mind that as hopefully won't fade as quick ♥️ about to order more 👌👌

Alison P.

Hair Type: Straight Natural Hair Color: Mid to light brown

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