Vivid Berry

Name: Vivid Berry Permanent Kit
Brand: Bleach London
SKU: 70700212
Price: 12.00 EUR
Availability: InStock
Rating: 4.02 (108 reviews)

Permanent high lift tint

(108)

All of the colour, none of the bleach.

Turn your head a glossy, pinky-purple with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour.

Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

Works on dark hair or light hair
For use on undyed hair
For all hair types.
Contains a Colour Booster to reach final shade.

What it does

Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!

Base

Result

What You Get

Conditioning Colour

Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

Go Lighter Developing Lotion 30 VOL | 9%

Powerful enough to lighten dark hair, gentle enough to maintain hair health.

Colour Booster

Creates the unique vibrant shade

1 x CONDITIONING COLOUR 60 ml / 2.03 fl. oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands. 1 x GO LIGHTER Developing Lotion 60 ml / 2.03 fl. oz. Activates the colour to gently dye hair without creating unnecessary damage. 1 x KEEP IT SEALED Conditioner 20 ml /0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft. 1 x COLOUR BOOSTER 3 ml / 0.1 fl. oz. For an additional pop of colour 1 x Pair of Plastic Gloves 1 x Instruction Leaflet

CONDITIONING COLOUR INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Ethanolamine, Cetearyl Alcohol, Sodium Sulfite, Parfum (Fragrance), 2,6-Diaminopyridine, Ascorbic Acid, Trisodium HEDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, N,N-Bis-(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Tetraaminopyrimidine Sulfate, Dipropylene Glycol, p-Aminophenol, Hydrolyzed Rhodophyceae Extract, Citrus Aurantium Peel Oil, Geraniol, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate.

COLOUR BOOSTER INGREDIENTS: Aqua (Water), Basic Red 51, Hydroxyethylcellulose, Sodium Benzoate, Citric Acid.

GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

Save with Sets

Blonde Strength Routine

(134)

€26.91

Pearlescent Shampoo & Conditioner

How to use it

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion. Add the Colour Booster now. Colour booster cannot be added later and is essential for the final shade.
SLICE & APPLY Take thin slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPING Leave colour on according to instructions provided
SHAMPOO Wash out the colour
CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]

Reviews

4.0

Average score from 108 reviews

Highest score

Oldest first

Newest first

Lowest score

Page 1 of 22

September 18, 2026

good

Laura M.

Hair Type: Straight Natural Hair Color: Mid to light brown

September 18, 2026

Easy to use

Great result!

Lucy S.

Hair Type: Straight Natural Hair Color: Mid to light brown

September 18, 2026

Great product - covered all

Great product - covered all greys.

Claire T.

Hair Type: Straight Natural Hair Color: Blonde

September 9, 2026

Great hair colour

Best hair colour I’ve ever used. My only complaint is the colour booster made a mess trying to open the packet. Probably should be in a small plastic bottle The whole process was easy to use, didn’t make a mess and it’s a pretty decent colour

Sam N.

Hair Type: Wavy Natural Hair Color: Dark brown

September 7, 2026

Vibrant

For my first hair dying experience, I could not have asked for a better product. It did not stain anything and left me with lovely, vibrant purple hair.

Abbie F.

Hair Type: Straight Natural Hair Color: Blonde

Page 1 of 22

product_page_reviews_loading