New life with every wash!

Introducing our game-changing shampoo and conditioner building on the legacy of the iconic reincarnation mask.

A duo formulated with bond-building technology for bleached, coloured and damaged hair. Paired with a weekly dose of Reincarnation Mask, this health-maintenance routine builds two types of bonds to help strengthen hair, making it look and feel healthier.

Developed through rigorous salon testing, this new shampoo and conditioner work together with Bleach’s fan-favourite mask to form an alternative to traditional, protein-heavy bond-repair ranges on the market that often target one type of bond. 

How does it work?

Reincarnation Shampoo gently cleanses the hair and scalp while reconnecting weakened bonds. Made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within every time you wash!

Vegetable proteins in the international best-seller Reincarnation Mask penetrate the cuticle to help build cross-linked protein bonds, while Creatine in the new shampoo and conditioner helps to restore electrostatic bonds, strengthening hair from within. 

Hero Ingredients

• Creatine - Builds additional electrostatic bonds to strengthen hair from within

• Hydrogenated castor oil & wheat micro proteins - Instantly smooth the hair fibre, creating a shield to defend against future damage and leaving it silky soft.

• Amino Acid Complex - Provides essential nutrients for the hair, making it look more vibrant and lustrous.