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Vegan & PETA-approved

Reincarnation Shampoo

Bond-restoring shampoo 300ml
(220)

Reduces breakage by 68%* Repairs bonds and prevents damage caused by pollution, styling and daily stressors. Made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within while gently cleansing.

  • Ammonia-free, Paraben-free, vegan and Peta approved.

  • Doesn't contain bleach or colour.

  • Developed by professionals for instant and long-term results

  • Independently tested and certified (TriPrinceton)

What it does
What You Get
 
What's in the box

300ml shampoo bottle with plastic nozzle

Ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Creatine, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Alcohol, Arginine, Coumarin, Aspartic Acid, PCA, Tris(Tetramethylhydroxypiperidinol) Citrate, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 15985 (Yellow 6),

How to use it
  1. LATHER Apply to wet hair

  2. RINSE No need to wait. You can wash out immediately

  3. USE DAILY Use every time you wash to keep your blonde bright and help support the long term health of your hair.

  4. FOLLOW UP Follow with BLEACH LONDON REINCARNATION CONDITIONER every time you wash and REINCARNATION PURPLE MASK once a week for the ultimate healthy hair blonde routine.

Reviews
4.7
Average score from 220 reviews
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Type All hair types
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Page 1 of 22

June 19, 2026

Bouncy full hair

amazing

dallas J.

April 16, 2026

Astonishing Results!!

I can honestly say as a hairdresser and bleaching my own hair myself the condition hasn't been great for a long time. After holidays and a stressful few months last year my hair was in a very sorry state. I had to cut away most of the front to make it appear thicker!! I started using a travel size of this product which I instantly noticed a huge difference in the condition of my hair. I have now repurchased the bigger sizes and really can't believe the improvement in my hair!! The front has grown loads and the condition looks amazing! I'm so pleased with the products and would highly recommend!!

Miss G.
Hair Type: Wavy  Natural Hair Color: Grey

February 11, 2026

Brilliant

Great

Charlotte M.
Hair Type: Wavy  Natural Hair Color: Auburn

October 10, 2025

Works well

You don't have to use much, it really leaves my hair smooth

Jane H.
Hair Type: Straight  Natural Hair Color: Blonde

August 1, 2025

Shampoo is amazing, smells so

Shampoo is amazing, smells so fresh and my hair feels so shiny and soft , have recommended to all my friends, Bleach London reincarnation shampoo and conditioner is so worth it!

Alison C.
Hair Type: Wavy  Natural Hair Color: Dark brown
Page 1 of 22
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