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Rich Brown

Permanent high lift tint
(54)

All of the colour, none of the bleach.

Transform your hair to a deep and dimensional shade of brown with our No Bleach permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to darken while they colour.

Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

  • Works on dark hair or light hair

  • For use on undyed hair

  • For all hair types

What it does
Base
Result
"A luminous brown that's full of rich tones. Great for natural blondes and light to medium brunettes wanting to go darker."
Alex Brownsell
What You Get
 
What's in the box

1 x CONDITIONING COLOUR 60 ml /  2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

1 x Bottle of GO DARKER Developing Lotion 60 ml / 2.03 fl. Oz. Activates the colour to gently dye hair without creating unnecessary damage.

1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x Pair of Plastic Gloves  1 x Instruction Leaflet

How much one kit covers

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.

Ingredients

CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Cetearyl Alcohol, Toluene-2,5-Diamine Sulfate, Sodium Sulfite, Parfum (Fragrance), 2-Methylresorcinol, Resorcinol, Ascorbic Acid, Trisodium HEDTA, 4-Amino-m-Cresol, Dipropylene Glycol, 4-Amino-2-Hydroxytoluene, 2-Amino-6-Chloro-4-Nitrophenol, m-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

GO DARKER DEVELOPING LOTION 10 VOL | 3% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

How to use it
  1. PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.

  2. SECTION Divide hair into 4 quarters & secure

  3. MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion

  4. SLICE & APPLY Take thin slices of hair & paint on the colour

  5. SMOOSH! Coat every strand

  6. DEVELOPING Leave colour on according to instructions provided

  7. SHAMPOO Wash out the colour

  8. CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]

Reviews
4.8
Average score from 54 reviews
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Page 1 of 3

July 3, 2024

Love

Love the color. The smell was not over powering at all. I did get some on my skin but had no issues with it staining. It did list the developer strength which wad good to know

Henrietta

June 30, 2024

Great!

Amazing product. The multiple hit on my white hairs color dye. I can see no more white hairs or gray on my head and the brown really concealed well. Hoping it stays long!

Autumn

June 7, 2024

Great results!

Such a nice deep brown with lots of different tones in it, not too warm and not too cool. Left my hair super soft and shiny and easier to detangle!

Ava W.
Hair Type: Curly  Natural Hair Color: Mid to light brown

April 8, 2024

So happy!

The kit was really easy to use and didn’t stain my bathroom floor to ceiling as most dyes do! I was really worried about ruining my curls but they are looking great after using the kit! My natural hair is dark brown and I had bleached blonde ends and my hair has been left a soft shiny delicious deep brown. I couldn’t be happier!

Evri Z.

March 6, 2024

Amazing Rich Brunette with Flawless dimensions

Formula thick non drip. Perfect for my hair type! Gorgeous colour. Non irritating smell easy to use! Beautiful colour dimensionsThe hair shade is gorgeous! It’s vegan all of that good stuff which you will have to read the product info about as I’ve binned the boxes as as you can imagine are filthy with colour. The only thing though the box didn’t come with an accessible place to put the bottle down when applying! Everything else really good. I ended up using all three conditioners at once but that it because the thickness of my hair. Thank you so much my hair needed it!

Robyn R.
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