

All of the colour, none of the bleach.
Transform your hair to a deep and dimensional shade of brown with our No Bleach permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to darken while they colour.
Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.
Works on dark hair or light hair
For use on undyed hair
For all hair types
No Bleach London permanent colours can lighten and deposit tones into your hair in one step, allowing you to change your hair colour without bleaching.
Our Go Darker Developing Lotion allows the product to gently deposit dark pigments into the hair, allowing even results and colour longevity.
















1 x CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.
1 x Bottle of GO DARKER Developing Lotion 60 ml / 2.03 fl. Oz. Activates the colour to gently dye hair without creating unnecessary damage.
1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.
1 x Pair of Plastic Gloves 1 x Instruction Leaflet
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.
CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Cetearyl Alcohol, Toluene-2,5-Diamine Sulfate, Sodium Sulfite, Parfum (Fragrance), 2-Methylresorcinol, Resorcinol, Ascorbic Acid, Trisodium HEDTA, 4-Amino-m-Cresol, Dipropylene Glycol, 4-Amino-2-Hydroxytoluene, 2-Amino-6-Chloro-4-Nitrophenol, m-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
GO DARKER DEVELOPING LOTION 10 VOL | 3% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.
KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion
SLICE & APPLY Take thin slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPING Leave colour on according to instructions provided
SHAMPOO Wash out the colour
CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]
July 3, 2024
Love
Love the color. The smell was not over powering at all. I did get some on my skin but had no issues with it staining. It did list the developer strength which wad good to know
June 30, 2024
Great!
Amazing product. The multiple hit on my white hairs color dye. I can see no more white hairs or gray on my head and the brown really concealed well. Hoping it stays long!
June 7, 2024
Great results!
Such a nice deep brown with lots of different tones in it, not too warm and not too cool. Left my hair super soft and shiny and easier to detangle!
April 8, 2024
So happy!
The kit was really easy to use and didn’t stain my bathroom floor to ceiling as most dyes do! I was really worried about ruining my curls but they are looking great after using the kit! My natural hair is dark brown and I had bleached blonde ends and my hair has been left a soft shiny delicious deep brown. I couldn’t be happier!
March 6, 2024
Amazing Rich Brunette with Flawless dimensions
Formula thick non drip. Perfect for my hair type! Gorgeous colour. Non irritating smell easy to use! Beautiful colour dimensionsThe hair shade is gorgeous! It’s vegan all of that good stuff which you will have to read the product info about as I’ve binned the boxes as as you can imagine are filthy with colour. The only thing though the box didn’t come with an accessible place to put the bottle down when applying! Everything else really good. I ended up using all three conditioners at once but that it because the thickness of my hair. Thank you so much my hair needed it!
AS SEEN ON @BLEACHLONDON

