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Reincarnation Purple Shampoo

Toning Shampoo with bond building technology 300ml
(23)

Give your blonde a second chance!

Purple shampoo with bond restoring technology to strengthen and brighten blonde hair with every wash. Suitable for every wash - keeping your blonde healthy and bright without creating colour buildup that can make hair look dull and feel dry.

  • Ammonia-free, Paraben-free, Vegan and Peta-Approved

  • Doesn't contain bleach or hydrogen peroxide

  • Developed by professionals for instant and long-term results

What it does
What You Get
 
What's in the box

1x bottle of toning shampoo 300ml

Ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, Creatine, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Acid Violet 43, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrolyzed Wheat Protein, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Arginine, Coumarin, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.

How to use it
  1. LATHER Apply to wet hair

  2. RINSE No need to wait. You can wash out immediately

  3. USE DAILY Use every time you wash to keep your blonde bright and help support the long term health of your hair.

  4. FOLLOW UP Follow with BLEACH LONDON REINCARNATION CONDITIONER every time you wash and REINCARNATION PURPLE MASK once a week for the ultimate healthy hair blonde routine.

Reviews
4.9
Average score from 23 reviews
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Page 1 of 5

July 8, 2026

works well!

arrived well, great packaging, feels great, hair

Stephanie F.
Hair Type: Straight  Natural Hair Color: Mid to light brown

March 3, 2026

Wonderful

Great product feels lovely on my hair as I wash and feels great once I have dried it

Elaine W.
Hair Type: Curly  Natural Hair Color: Grey

November 21, 2025

Soft and rich

It is very nice.

Igor K.
Hair Type: Wavy  Natural Hair Color: Blonde

September 24, 2025

Perfect colour refresh

I have just started using this product & I am really happy with it. It’s far softer & more gentle on hair compared to other brands which have damaged my hair. Highly recommended.

Katherine G.
Hair Type: Wavy  Natural Hair Color: Dark brown

September 9, 2025

Great aftercare

Essential for keeping my bleached crop white/silver

Jules H.
Hair Type: Wavy  Natural Hair Color: Mid to light brown
Page 1 of 5
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