Total Bleach

Name: Total Bleach Kit
Brand: Bleach London
SKU: 70700151
Price: 10.00 EUR
Availability: InStock
Rating: 4.44 (502 reviews)

30 VOL | 9%

(502)

Our original bleach kit, made with the same formulation trusted by Alex Brownsell and her team of bleaching experts for over 15 years! Lifts and lightens hair, pulling out natural colour pigments quickly and evenly for a perfect blonde base. Total Bleach comes with everything you need for the perfect blonde base: Professional standard dust-free Bleaching Powder, Developing Lotion for maximum lightening, easy-to-use instructions, gloves and a serving of our trusty Reincarnation Mask to strengthn, hydrate nad nourish your hair after bleaching.

Ultra-powerful lightening
Lightens hair up to 7 levels
For all hair types

What it does

Our bleach kitare made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed! Follow bleach with toner for an even finish.

Base

Result

Base

Result

What You Get

Professional Standard Bleaching Powder

30 VOL / 9% Developing Lotion

For maximum lightening power

Reincarnation Mask

Strengthens, hydrates and nourishes hair in just 20 minutes!

2 x sachet of bleaching powder 25g 1 x bottle of developing lotion (30 vol | 9 %) 1 x sachet of our bond-restoring Reincarnation Mask 15ml 1 x pair of plastic gloves

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.

BLEACHING POWDER ingredients: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Magnesium Carbonate Hydroxide, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.

DEVELOPING LOTION (30vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.

REINCARNATION MASK ingredients: Aqua (water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

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How to use it

Reviews

4.4

Average score from 502 reviews

Highest score

Oldest first

Newest first

Lowest score

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September 11, 2026

Best product ever

It’s the best product I have used in my hair, it’s a fantastic colour.

Catherine G.

Hair Type: Straight Natural Hair Color: Blonde

August 25, 2026

Great

Ollie W.

Hair Type: Straight Natural Hair Color: Dark brown

August 16, 2026

really good

Rob M.

Hair Type: Straight Natural Hair Color: Black

August 5, 2026

one of my favourite products

one of my favourite products of the whole range. easy to use, no skin issues, and it does the job perfectly. i have curly thick hair, and i use it on a buzz cut.

nefeli z.

Hair Type: Curly Natural Hair Color: Dark brown

July 27, 2026

Very good

Ive purchased this before and its the best one for curly hair

Eliza S.

Hair Type: Curly Natural Hair Color: Dark brown

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