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Vegan & PETA-approved

Cherry Red

Permanent high lift tint
(66)

All of the colour, none of the bleach. Turn your head a rich, glossy red shade with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

  • Works on dark hair or light hair

  • For use on undyed hair

  • For all hair types

What it does
Base
Result
A rich deep red perfect for anyone wanting a darker red and incredible shine
Alex Brownsell
What You Get
 
What's in the box

1 x CONDITIONING COLOUR 60 ml / 2.03 fl. oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands. 1 x GO LIGHTER Developing Lotion 60 ml / 2.03 fl. oz. Activates the colour to gently dye hair without creating unnecessary damage. 1 x KEEP IT SEALED Conditioner 20 ml /0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft. 1 x Pair of Plastic Gloves 1 x Instruction Leaflet

How much one kit covers

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.

Ingredients

CONDITIONING COLOUR INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Cetearyl Alcohol, Sodium Sulfite, Parfum (Fragrance), 2-Methyl-5-Hydroxyethylaminophenol, 2-Methylresorcinol, 1-Naphthol, Ascorbic Acid, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Citrus Aurantium Peel Oil, Geraniol, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate.

GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

How to use it
  1. PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.

  2. SECTION Divide hair into 4 quarters & secure

  3. MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion

  4. SLICE & APPLY Take thin slices of hair & paint on the colour

  5. SMOOSH! Coat every strand

  6. DEVELOPING Leave colour on according to instructions provided

  7. SHAMPOO Wash out the colour

  8. CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]

Reviews
4.7
Average score from 66 reviews
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Type All hair types
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Page 1 of 14

July 9, 2026

vibrant, long lasting

very good and stays bright for long

George M.
Hair Type: Wavy  Natural Hair Color: Blonde

July 6, 2026

Easy to work with

Super vibrant colour that's stayed well so far(about a week and a half now) and hasn't bled in the shower after the first few days. I have pixie length hair and I did it all in less than one bottle. I forgot to strand test but there was barely any discomfort or burning at any point. The before and after photos given on the site are pretty accurate (which I was admittedly dubious about!)

Lucy B.
Hair Type: Straight  Natural Hair Color: Dark brown

July 1, 2026

Pratique simple beau

La couleur rend super bien, en plus de ça l’application est simple, et ne laisse aucune trace, ça tiens aussi longtemps, je recommande

Lesia A.
Hair Type: Wavy  Natural Hair Color: Dark brown

June 29, 2026

Perfekt

I'm in love

Sabah M.
Hair Type: Straight  Natural Hair Color: Black

June 3, 2026

Bright, Lightening, Simple

I LOVE IT!! I have level 5 natural hair and after using this my hair is a beautiful cherry red colour and feels so healthy aswell! I highly recommend!

Molly Y.
Hair Type: Straight  Natural Hair Color: Dark brown
Page 1 of 14
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